About Justin

Justin Pate began his wrapping career in New York City in 1996. He worked as a freelance installer wrapping everything from the windows at FAO Schwartz, barricades at Rockefeller Center, entire buildings in Time Square and especially vehicles which he specializes in. From 1996 to 2007 he wrapped over 2000 vehicles with install times drastically lower than the industry average which earned him a reputation as one of the fastest installers.

Over his 26-year career

In 2007, Justin moved to Amsterdam where he continued wrapping as a freelance installer as well as starting his career as a trainer. In 2008, he launched a 3 part DVD set that was very popular. He also started teaching workshops for 3M Europe. In 2010, Justin started the hands-on training program for Avery Dennison North America. This program has become extremely successful and is the most popular hands-on workshop in United States and Canada. Justin continues to head this program and has created the Avery Dennison CWI certification program as well.

The Wrap Institute

On January 1, 2014, Justin launched his streaming video platform - The Wrap Institute. TWI has over 3000 videos at over 600 hours. The video library covers all aspects of installation techniques: cars, walls, windows, tinting, floors, electronics and much more. Each workday a new video is added and TWI members get unlimited access to all the videos along with discounts, free PDFs and much more. To sign up go to: wrapinstitute.com
With The Wrap Institute you can also meet Justin in person throughout 2024. Justin along with Rainer Lorz, Dimas Brasil, Marcos Schott and the rest of the TWI crew will be giving demos and hosting their Wrap Warrior Cutting contest at these shows in 2024: FESPA Amsterdam, ISA Sign Expo Orlando, Wrap Fest Silverstone and SEMA.
When Justin is done for the day he spends his time with his wife Beertje and daughter Tigerlily.